In his book, Tribes, Seth Godin mentions that, “no one watches a medicore youtube video they’ve seen before”.
This resonates with me because on the one hand they are so much mediocre content that has been viewed a million times and yet so much amazing content that not enough people have seen.
Still, it was time for a video to accompany the Iranian Democracy EP. What better than real images of a real situation. This is what I did. I did a google image search for Iranian Election. Then I took the images, more or less in order that google ranked them, from the first 15 pages. Why the first 15 pages only? Because I wanted content that “people” think is most relevant and after 15 pages of images the song Sour Grapes was over. I dropped the images into imovie and voila! A video made in less than 15 minutes. In between me loading it up on youtube and coming back to tagging it, about 20 minutes, it already had 38 views. That is a success for me and for the Iranian people whose images make this video relevant.
A movement is thrilling. It’s the work of many people, all connected, all seeking something better. The new highly leveraged tools of the NET make it easier than ever to create a movement, to make things happen, to get things done.
This is Seth Godin predicting the political situation in Iran in his book Tribes. He just didn’t know he was predicting it, I bet!
So, taking a small leaf out of his book, I would like to try and start a little movement of my own. Music for Iranian Democracy. Bon Jovi and Richie Samobra are already onboard with their Farsi cover of Stand By Me.
But I would like to invite all musicians, singers and songwriters of all genres of music to submit music for the Iranian people – and maybe if we gather enough great music we can create a compilation that can be sold and the proceeds can be passed down to the families of those like Neda Agha-Soltan.
Obviously our own EP Iranian Democracy (soon to be released) will be part of this; and in keeping with the guidelines of Seth Godin’s book, Tribes, we will only use the tools of the net to leverage this. No radio, no traditional press, no traditional TV.
Let’s see how far we get!
To submit an MP3 or a Youtube link to be posted on this site please simply send a copy of the MP or the youtube link to buddaheadmusic@mac.com.
